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March 1, 2016

Wait! Don’t flush it!

On Monday, February 1, 2016, we launched a campaign we will never forget, “Defend Your Drains”. Not only did we learn a few things, but we also enjoyed working with our Dallas Water Utilities client along the way.

Defend Your Drains is a Dallas Water Utilities outreach and education program to keep our sewers free of wipes, paper towels and other damaging wastes. This multicultural campaign encompasses: radio, digital banners, Facebook & Twitter, social media ads, a bill insert, OOH (billboards), and an informational landing page.

Here are some factoids we found very interesting, and that we’re certain will spark your next happy hour conversation:

“Did you know that baby wipes – even those that claim to be flushable – aren’t so “flushable” and are clogging our drains?” #Babies #NotSoInnocent

And here’s one that will turn some heads… “Did you know that the Dallas Water Conservation Department finds the most condoms in our drains on Tuesdays and Saturdays?” – #Boom #AllEyesOnYouNow #DontFlushIt

Learn how to dispose of things correctly at DefendYourDrains.com and share the knowledge with your family and friends – #KeepItClean

And while you’re at it, like the campaign’s page on Facebook.com/DefendYourDrains and follow it on Twitter at Twitter.com/DefendYourDrain

Knowledge is power.

Last but not least, big thanks to everyone involved in the development of this campaign.

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Comments

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