On Monday, February 1, 2016, we launched a campaign we will never forget, “Defend Your Drains”. Not only did we learn a few things, but we also enjoyed working with our Dallas Water Utilities client along the way.
Defend Your Drains is a Dallas Water Utilities outreach and education program to keep our sewers free of wipes, paper towels and other damaging wastes.This multicultural campaign encompasses: radio, digital banners, Facebook & Twitter, social media ads, a bill insert, OOH (billboards), and an informational landing page.
Here are some factoids we found very interesting, and that we’re certain will spark your next happy hour conversation:
“Did you know that baby wipes – even those that claim to be flushable – aren’t so “flushable” and are clogging our drains?” #Babies #NotSoInnocent
And here’s one that will turn some heads… “Did you know that the Dallas Water Conservation Department finds the most condoms in our drains on Tuesdays and Saturdays?” – #Boom #AllEyesOnYouNow #DontFlushIt
Learn how to dispose of things correctly at DefendYourDrains.com and share the knowledge with your family and friends – #KeepItClean