Director of Digital and Social Media
Silvana is a marketing professional with 10 years of experience developing digital and social media strategies, while collaborating in the execution of integrated campaigns for US Hispanic, General Market, and Latin American brands. She is a well-rounded digital and social media strategist. Her knowledge of online consumer behavior, digital, social media, as well as her ability to inspire engaging content that’s on strategy are outstanding. She’s passionate about the power of social media, analytics, and how these can help bring consumers to love a brand, believe in it, and become their advocate by providing them engaging content through the best user experience. Silvana has worked on consumer brands such as Lexus, PNC Bank, McDonalds, Rite Aid Pharmacy, Tobacco Free Florida, Moen, Jarden (Oster & Crock-Pot), State Farm, Discovery Channel, Sony Entertainment Television, New York Life, Buchanan’s, Norwegian Cruise Line, Sprint, Copa Airlines, and Avocados From Mexico. She has worked at MARCA, Nobox, and Alma DDB. Silvana has a blog, enjoys the beach, volunteering, and traveling.