SPECIAL EDITION
SUPERBOWL 2024
More than just the game, or the celebrities' viral footage, the Super Bowl is arguably the biggest advertising event of the year. This year, Hispanic representation was huge.
The 58th Super Bowl served as a testament to Hispanics' influence in the U.S., marking the true impact of "The Latino Factor." Scroll down to see our favorite moments, stories, and spots from this year’s Super Bowl.
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VOLUME 4
THE MULTICULTURAL LANDSCAPE IN 2024
In the spirit of breaking barriers and transcending borders, Inspire Agency welcomes you to a new chapter of Cultivating Culture. In this edition, we'll highlight QSR trend predictions, ads that stand out through cultural nuances, TikTok’s ongoing expansion with its extended content, and historic wins for diverse talent leads at the Golden Globes.
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VOLUME 3
MAINTAINING MOMENTUM
Saying that Hispanics are leaving their mark on mainstream culture is now an understatement. Hispanics have a strong, unapologetic foothold on pop culture. This edition of Cultivating Culture explores the inspiring stories of mega-celebrities, young professionals and everyday students redefining what it means to be Hispanic in America.
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VOLUME 2
UNLOCKING THE HISPANIC MARKET
In our latest edition of Cultivating Culture, we dive deeper into what makes this $2.5 trillion+ market tick. Whether it's studying emotional bonds created via nostalgic social media trends, raising awareness for the gender pay gap through sports, or dissecting the growing interest in EV adoption amongst Hispanics in the U.S., join us as we continue to navigate the ever-changing world of Hispanic Marketing.
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VOLUME 1
A NEW MAINSTREAM
It’s inspiring to see Latinos shape mainstream culture. Watching a Mexican conductor be recognized for leading a renowned orchestra, or witnessing a Puerto Rican musician reach one billion views on YouTube is mind-blowing for many. But we’ve seen this trend grow every year. So what’s really driving Hispanics to lead mainstream society?