Diversity initiatives 2023
2023 #MicIsYours is the outcome of a successful long-term strategy that began a year ago for our client Kia's DEI initiatives.
Following this strategy, a bigger part had to be played. In 2023, Kia not only highlighted people and organizations that make a difference in their communities, but they also gave them free ads to help them get greater exposure and reach.
BLACK HISTORY MONTH
WOMEN’S HISTORY MONTH
PRIDE MONTH
HISPANIC HERITAGE MONTH
Native American HERITAGE MONTH
BEYOND THE MONTH
The objective of these videos was to show support beyond specific DEI months. They aimed to reconnect with these stories and ensure a lasting impact.