old parr
How can something so Scottish be so Latin American?
Home is Old Parr’s Superpower: The ability to make people feel at home, wherever they are. So no matter if you’re playing footy in Washington Heights, bachateando in Wynwood, eating picadas in Katy o cantando la porra de la hinchada in Highland Park.
HOME WILL ALWAYS BE WHEREVER YOU POUR IT
from PASSION POINTS to PILLARS
We aimed to capture attention and stop the scroll by transforming the brand's passion points into engaging, relatable, and highly specific content that resonates with the audience.
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Soccer is more than a game—it’s a heartbeat. It’s the passion that fuels our cheers, unites our families, and connects us across borders. We want to celebrates the love of the sport, where every goal and every chant reflects the soul of the community.
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Rhythm is more than music—it’s identity. It’s the beat that carries stories, traditions, and emotions across generations. We want to celebrate how music connects us, expressing the heart and soul of our culture in every note.
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Sabor is more than taste—it’s culture. It’s the flavor of our roots and traditions, and the joy we share through every meal. We want to honor how food brings us together in a way that feels authentic.
