our work
OLD PARR
HOME IS WHERE YOU POUR IT
Home is Old Parr’s Superpower: The ability to make people feel at home, wherever they are. So no matter if you’re playing footy in Washington Heights, bachateando in Wynwood, eating picadas in Katy o cantando la porra de la hinchada in Highland Park.
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KIA
LIFESTYLE
Following our work in 2023, we want to keep tapping into the multiculturalism that is woven into the fabric of our world.
With this project, we embrace this diversity wholeheartedly. We strive to capture the essence of communities because we recognize the significance of fostering belonging and pride.
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KIA
la buena vida
Perhaps there is nothing as quintessentially Hispanic as the quest for a better tomorrow. While most people tend to admire the journey, they fall short of celebrating the destination. We’re calling this destination La Buena Vida and we want Hispanics to celebrate it with future generations.
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KIA
Power Up Your Capability
The Kia SUV campaign truly embodies the notion that a vehicle is much more than just a means of transportation—it can be a catalyst for positive change within a community.
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KIA
lifestyle 2023
Our Kia Lifestyle work seeks to represent the diversity of the communities because we understand the importance of having a sense of belonging and pride.
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KIA
love on time
The world isn't rewarding for those who do things at half-speed. So why settle for an ordinary Sedan? Our spot for the Kia Forte and Kia K5 GT Sedans reflects how Hispanics give it their all and live life to the fullest, even in everyday situations.
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KIA
DIVERSITY INITIATIVE 2023
2023 #MicIsYours is the outcome of a successful long-term strategy that began a year ago for our client Kia's DEI initiatives.
Following this strategy, a bigger part had to be played. In 2023, Kia not only highlighted people and organizations that make a difference in their communities, but they also gave them free ads to help them get greater exposure and reach.
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WORLD CUP 2022
ALONGSIDE YOU
567 HP in the all-electric Kia EV6 GT is the only way to keep up with the intensity of the World Cup matches whiles on the road.
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KIA SPORTAGE
outdoors con kia
Kia believes that movement inspires ideas. And in an attempt to keep on inspiring people, it’s made the outdoors accessible to experiences and places worth sharing. #OutdoorsConKia was made for that group of adventurers who are willing to get on this journey.
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KIA
DIVERSITY INITIATIVE 2022
#MicIsYours spotlighted inspirational individuals of diverse communities. The platform allowed each to tell their story in their own way, as they saw their communities.
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DIVERSITY INITIATIVE
HISPANIC HERITAGE MONTH
Hispanics come from a tapestry of different backgrounds and traditions, each person unique in their own experiences and passions. Kia recognize the diversity within the Hispanic community and celebrate inspirational optimism.
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KIA BRAND RELAUNCH
THE FUTURE IS ANYONE’S
Kia is proving the future can be anyone’s. They’ve come a long way and are planning on going further than anyone ever imagined. Not just through innovative mobility but through branding that inspires the creators of tomorrow to move.
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KIA CARNIVAL
CAPABLE OF IT ALL
How do you connect a cliché car segment with Hispanic Millennials? You repurpose the mini van into a multipurpose vehicle fit for a multi-faceted, multi-lingual, multi-everything generation capable of it all.
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MCDONALDS
PART OF THE COMMUNITY
McDonald’s is a large corporation but our job is to remind locals that we are part of their community and as such we help in more ways than one.
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KIA TELLURIDE
BEHIND THE CHEF
Behind every great chef and restaurant is a village of great unknowns who put in the work but don’t necessarily get the spot light. Kia too worked outside the spot light, toiling quietly with purpose creating the Telluride.
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SPRINT COPA DE ORO
CONNECTION
As sponsors of the Gold Cup, Sprint wireless touted their reliable network by having a grandfather and grandson share a moment regardless of being in different countries.
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KIA SORENTO
STORM CHASER
It’s no secret Hispanic news networks cast for beautiful weather women. We decided to look beyond the weather woman, to the storm chaser putting in the work to find a great story along her Sorento.
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KIA SELTOS
STUNTPERSON
Despite not often having lead roles, some Hispanics are right in the middle of Hollywood working behind the camera as stuntpeople. Like the Kia Seltos, they don’t do for the fame, they do it because they can.
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BOOST MOBILE
PLANS THAT FIT YOU
Boost Mobile dosen’t believe in one size fits all phone plans. A tailored plan for you just fits better.
